Book Promotion Ideas
Book Promotion Ideas
Consider these stats: Video racks up over 22 billion daily views. It increases the organic reach of social media content by over 100%, compared to photos or text. It ranks toward the top of the first page in Google searches, is popular across demographics, and builds an instant emotional connection with your audience https://aheadofthespread.com/.
With stunning visuals and captivating narration, these videos ignite your imagination, making you feel the pulse of the plot and the depth of the characters. They’re not just trailers; they’re invitations to explore new realms, to meet unforgettable heroes, and to unravel gripping tales.
Julia Drake is the co-founder of Wildbound PR, a California-based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and high quality promotional videos. She holds a bachelor’s degree in film from UCLA and a master’s degree in screenwriting from The American Film Institute. Wildbound PR’s book videos have consistently been picked up by the New York Times, Huffington Post, New York Daily News, and other top media. Wildbound also owns TrailerShelf.com, a curated site that helps readers discover their next read by featuring only the best current book trailers. For more info, visit wildboundpr.com or connect with us @wildboundpr or fb.com/wildboundpr.
Book Promotion Ideas
Next you’ll want to create a proto-persona: a hypothetical reader who slots perfectly into your target market. Give this reader a profile that includes a name, occupation, and home life. You’ll think about this proto-persona every time you make a marketing decision, which will help you envision your readers as real people and cater to them more concretely.
To work with other authors, you’ll first need to identify them. If you’ve looked into books similar to yours and cultivated an active social media presence, this shouldn’t be too difficult. Reach out to them via DM or email, sending a personalized query to each about who you are and how you’d like to work together (rather than the generic “Wanna collab?”).
All this networking is bound to lead to some impressive connections. Make the most of them by asking for testimonials from fellow authors and experts to use in your marketing materials. Again, this is extra-important for nonfiction authors, for whom credibility is everything; an endorsement from a well-known figure in your field is a golden ticket to book sales.
For your Amazon categories — which are labels like “Domestic Thriller” and “Adventure Travel” — you’ll want to strike a balance between popular categories and categories that aren’t too competitive. This will give you the best possible chance of becoming a #1 Best Seller in your category, which is a huge advantage for marketing.
Finally, if you’ve written a series or even just one other book, you can add an excerpt and a link to your new book in the back matter of your existing one(s)! Then consider price-promoting the old book in order to boost it. Because it ends with a note about your new book, you’ll effectively be promoting two books at once.
Through it all, remember that book marketing is a process: even if you tick off these boxes, you can’t just lie back and expect your book sales to sustain themselves. You need to make a constant, genuine effort for your readers both before and after your launch date — and if it doesn’t seem like your strategy is working, don’t be afraid to switch things up!
Book Launch Promotion Ideas
If you need a fantastic venue to make your costumed launch come to life, consider booking this fantasy circus town on The Savage Ranch in Temecula, CA, and delighting your guests! It’s especially perfect if your novel is of the fantasy genre.
Next you’ll want to create a proto-persona: a hypothetical reader who slots perfectly into your target market. Give this reader a profile that includes a name, occupation, and home life. You’ll think about this proto-persona every time you make a marketing decision, which will help you envision your readers as real people and cater to them more concretely.
Multi-author events offer a powerful way to amplify your book launch by combining forces with fellow writers. These collaborative book launches create a vibrant, festival-like atmosphere that can draw larger crowds and generate more excitement than solo events. By partnering with authors in your genre or those with complementary works, you can craft an experience that appeals to a diverse range of readers, potentially expanding your audience beyond your typical demographic.
One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
Incorporating a charitable element into your book launch can create a powerful impact that extends far beyond book sales. By aligning your release with a meaningful cause, you not only contribute to the community but also appeal to socially conscious readers who value philanthropy. This approach transforms your book launch from a mere promotional event into a platform for positive change, resonating deeply with attendees and potential readers alike.