Social Media Book Promotion Ideas
Social Media Book Promotion Ideas
Your website is your virtual home base—a space to showcase your books, share your story, and engage with readers. Ensure it’s visually appealing, easy to navigate, and features links for purchasing your book https://realitypms.com/fs/100freespins/. Include blog posts about your writing journey, sneak peeks, or tips for aspiring writers.
Don’t underestimate the power of tangible marketing. Posters, bookmarks, and postcards featuring your book cover can make lasting impressions. Distribute these materials at coffee shops, community centers, and book fairs.
Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.
Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.
Book promotion isn’t a one-time effort; it’s an ongoing journey. The strategies above are just the beginning. With creativity, persistence, and a clear understanding of your audience, you can transform your book’s potential into reality.
Book Launch Promotion Ideas
Book festivals provide another great opportunity to network. Here you can meet readers, swap advice with other authors, and rub elbows with industry professionals — not to mention book festivals are just tons of fun!
What about for virtual events? Easy — ask people to sign up for your mailing list to receive a lead magnet like an excerpt or infographic. You can also do this at the end of any presentation you might give, as it’s cheaper and easier than handing out merch to a room of people.
Book festivals provide another great opportunity to network. Here you can meet readers, swap advice with other authors, and rub elbows with industry professionals — not to mention book festivals are just tons of fun!
What about for virtual events? Easy — ask people to sign up for your mailing list to receive a lead magnet like an excerpt or infographic. You can also do this at the end of any presentation you might give, as it’s cheaper and easier than handing out merch to a room of people.
A recommendation from a respected influencer can work wonders. Reach out to reviewers, bloggers, or celebrities who align with your genre and ask for an endorsement. Their audience’s trust can translate into increased sales.
Speaking of retailers, after publishing your book, you’ll want to set up your various store links for readers. If you’ve only made your writing available on Amazon, this will be easy — one link, which you can make as clean as possible by removing everything from the URL except “/dp/ “, like so:
TikTok Book Promotion Ideas
When it comes to TikTok, there are some common mistakes that authors make that can hinder their marketing efforts. It’s important to be aware of these pitfalls and take steps to avoid them. Here are some common mistakes to avoid:
You have to spend some time on TikTok to understand this. Once you watch TikTok videos for a while, you’ll start to notice that people post videos that are similar—similar sounds or similar themes. These are trends or “challenges.” Look for ways you might be able to take advantage of those themes to promote your book. There are endless opportunities here!
You have to have a certain number of followers on TikTok in order to include a link in your bio. I don’t know what that number is because I’m not there yet, but once you have that, you have one link, so use it wisely. For example, you could set up a LinkTr.ee so viewers would click one link to get to a page with all of your relevant links. Or, set up a specific page on your website with all of the information/links you want your potential readers to have access to.
When it comes to TikTok, there are some common mistakes that authors make that can hinder their marketing efforts. It’s important to be aware of these pitfalls and take steps to avoid them. Here are some common mistakes to avoid:
You have to spend some time on TikTok to understand this. Once you watch TikTok videos for a while, you’ll start to notice that people post videos that are similar—similar sounds or similar themes. These are trends or “challenges.” Look for ways you might be able to take advantage of those themes to promote your book. There are endless opportunities here!
You have to have a certain number of followers on TikTok in order to include a link in your bio. I don’t know what that number is because I’m not there yet, but once you have that, you have one link, so use it wisely. For example, you could set up a LinkTr.ee so viewers would click one link to get to a page with all of your relevant links. Or, set up a specific page on your website with all of the information/links you want your potential readers to have access to.